Unit 4: Shopping Technology Writing
Tronc Commun Technologies
Writing Focus: E-commerce Communication
Develop essential writing skills for online shopping, product reviews, and tech-related transactions.
Formats
• Product reviews
• Complaint emails
• Tech descriptions
Skills
Persuasive writing
Technical accuracy
Professional tone
Tech Focus
E-commerce
Digital payments
Smart retail
1. Writing Product Reviews
Structure of a Good Review
Introduction: Briefly describe the product and purchase context
Pros: List positive features with specifics
Cons: Note any drawbacks objectively
Conclusion: Overall recommendation
Tech Review Example
“The SmartWatch X3 excels with its 7-day battery life and accurate health tracking. However, the companion app occasionally crashes during software updates. Despite this minor issue, it’s the best budget smartwatch I’ve owned.”
Practice: Write a Tech Product Review
2. Writing Complaint Emails
Professional Structure
Subject: Clear and specific
Greeting: Formal address
Body: Factual and concise
Dos and Don’ts
Include order details (date, number)
Attach evidence (photos, receipts)
Use aggressive or emotional language
Forget to state desired resolution
Example Closing:
“I would appreciate a replacement or refund at your earliest convenience. Please confirm how you wish to proceed.”
Practice: Draft a Complaint Email
Scenario: You ordered wireless earbuds that stopped working after 3 days.
3. Writing Tech Product Descriptions
Key Elements
- Features → Benefits: “5000mAh battery (lasts 2 days)”
- Technical specs: Precise measurements
- Target audience: Who needs this?
- Call-to-action: “Order today!”
Example Description
Smart Home Hub
Control all your smart devices (lights, thermostat, security) from one app. Features voice control compatibility with Alexa and Google Assistant. 128MB RAM ensures smooth operation for up to 25 connected devices. Perfect for tech-savvy homeowners looking to automate their living space.
Practice: Create a Product Description
Choose a tech product and write a compelling description (50-80 words):
4. Peer Review Activity
Review Checklist
Feedback Framework:
1. What works well?
2. What could improve?
3. One specific suggestion
Exchange & Improve
Trade your product description with a partner and provide constructive feedback:
