Unit 4: Shopping
Reading – Tronc Commun Technologies
Introduction
Develop your reading comprehension skills for various shopping-related texts including advertisements, product descriptions, and consumer guides.
Skills
• Scanning for information
• Understanding ads
• Comparing products
Text Types
• Advertisements
• Product labels
• Reviews
Strategies
• Identify key words
• Recognize persuasive language
• Compare information
1. Understanding Advertisements
Advertisement Features
Headline: Catchy title
Images: Product visuals
Benefits: Problem-solving
Call-to-action: “Buy now!”
Special offers: Discounts
Persuasive Language
• Superlatives: “Best”, “Finest”
• Urgency: “Limited time”
• Exclusivity: “Only for you”
• Testimonials: “Customers love…”
• Comparisons: “Better than X”
Interactive Ad Analysis
SuperPhone X Pro
Limited Time Offer! Get the best smartphone camera for 50% less than competitors!
⭐️⭐️⭐️⭐️⭐️ “The camera quality is amazing!” – Sarah K.
Only 299DH (was 599DH) – Offer ends soon!
Analyze This Ad:
2. Product Labels & Descriptions
Label Information
Essential details:
• Ingredients/Materials
• Size/Dimensions
• Care instructions
• Manufacturer info
Technical Specifications
For electronics/appliances:
• Power requirements
• Compatibility
• Warranty details
• Safety certifications
Label Reading Activity
Organic Almond Butter
Ingredients: Organic almonds, sea salt
Net weight: 250g
Storage: Keep refrigerated after opening
Allergens: Contains nuts
Best before: 12/2024
Comprehension Questions
1. What is the main ingredient?
2. How should you store this after opening?
3. Comparing Products
Comparison Strategies:
Identify criteria
Price, features, quality, reviews
Look for keywords
“Versus”, “compared to”, “rather than”
Compare specifications
Tables, bullet points, charts
Product Comparison Activity
| Feature | Budget Phone | Premium Phone |
|---|---|---|
| Price | 1,200DH | 3,500DH |
| Camera | 12MP main | 48MP triple camera |
| Battery | 4,000mAh | 4,500mAh |
| Warranty | 1 year | 2 years |
Decision Making
Based on the comparison table, which phone would you recommend for:
1. A photography enthusiast?
2. Someone on a tight budget?
